Retail Sales
What people actually spent — before economists get to revise it.
First Hard Number After the Month Closes
The Census Bureau surveys roughly 5,000 retailers and releases total sales across 13 categories around the 15th of the following month. That timing matters. GDP is quarterly and arrives late. Retail sales arrive fast — before most other hard data — which is why a surprise miss here moves markets immediately rather than after a revision cycle.
Why Traders Watch the Advance Release
Consumer spending is about 70% of U.S. GDP. Retail sales are the most direct monthly read on that spending. A miss in core retail — which strips out autos and gas to isolate underlying demand — tends to reprice growth expectations before the Fed or BEA has said anything. By the time GDP is published, the retail signal is already baked into everything.
When It Diverges From GDP
Retail falling while GDP prints positive usually means something else is propping up the headline — government spending, inventory builds, or net exports. The consumer is already pulling back; it just isn't visible in the aggregate number yet. That gap is exactly what GDPv2 is designed to surface.
THE SCORE, EVERY MONDAY.
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