Recession Search Volume
When people Google 'recession' en masse, the fear is already real — before the data catches up.
Search as a Fear Signal
You don't Google 'recession' when you feel fine. Unlike the Michigan Consumer Sentiment survey — which asks people to characterize their feelings on a phone call — search behavior captures what people are anxious enough to actually look up. It's unfiltered. Nobody is performing for the algorithm.
Spikes vs. Sustained Volume
A single spike around a news event — a Fed rate decision, a bank failure — is often noise. What matters is sustained elevated search interest: multiple weeks of above-average volume that doesn't recede when the news cycle moves on. That pattern has historically preceded consumer spending pullbacks by four to eight weeks.
In Context With Other Signals
Three consecutive months of elevated recession search interest, coinciding with softening temp staffing and rising credit card delinquency, is a different signal than one week of Twitter panic. GDP data won't acknowledge any of this for another quarter. The search data is already there.
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